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The Oluchi Phenomenon 'From the moment I won the Face of Africa Title,' Oluchi recalls. 'I knew I had a responsibility to myself and to Africa to have a successful career. That has been the driving force behind my career. I know it is not just about me, it is about where I come from.' Oluchi's rise has surpassed all expectations. Following in the footsteps of the great African supermodels like Alek Wek and Iman, Oluchi swiftly conquered the international catwalks,
as the darling of Dior, Ralph Lauren, Donna Karan, Giorgio Armani and many more. Her continued success in winning lavish editorials; covers for Vogue, I-D and Elle; and campaigns for Lancome, H&M, GAP, Victoria's Secret stems from her philosophy of hard work. 'Your career is not about which pages you're on,' she asserts. 'But those that are yet to come.' Indeed, it was not only her unforgettable face and athletic, six-foot frame that forged the Oluchi phenomenon. Growing up poor in Lagos, Nigeria, made an entrepreneur of Oluchi at a young age and ever since she has made a serious business of modelling. While working the runways, she studied business at New York University, enabling her to manage her career and ultimately provide similar opportunities for other young women throughout the African continent with the launch of O ModelAfrica. 'You are either in the game or you are out,' the astute Oluchi observes. 'The really smart and savvy models understand the game perfectly. I am an international individual, but my heart belongs in Africa. There are very few challenges left in the Western world. Everything has been done. So whatever I have to contribute will have to be for Africa -- where the challenges for young heroes and heroines are waiting. |
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